Hey folks,
I am back at my blog after long and what better than to talk about
a campaign that got me groovin' a little bit haha.
So all of you millenials having hipster dads must have listened to
the old groovy number by Boney M from Dad's collection called "Daddy
cool". It had such an intriguing vibe to it that it is relevant even
today, also the dace moves in the song were something extra. So Waves Pakistan
while introducing their new Alpha Triplet Deep Freezer thought of spinning the
classic Daddy Cool song into something modern, cool, chic with the
legendary Bushra Ansari. Not only the campaign
emphasizes upon the new looks of its Alpha Triplet deep freezer but also how in
this hot, humid, summer of all times,
Waves new Deep Freezer has things sorted
for you.
The ad begins with an old, grumpy Bushra ji
throwing tantrums at her family who are all seated boringly in front of the tv screens.
As soon as she touches the new Waves Alpha Triplet Deep Freezer, she
transforms into a cool, chic
daadi dancing to the grooves of the classic song
Daddy Cool into #DadiCool.
Watch the full ad here
The dance moves were so catchy, I couldn’t resist tapping my feet
to the tune on tiktok:
With this ad, Waves Pakistan has given the women of
our families a solution for keeping our meat, veggies and fruits fresh in the scorching
summer. Also, the new Alpha Triplet freezer has the following advantages:
- Digitized Touch Control Panel
- Proximity lights that operate on Motion Detection
With Eid-ul-Azha around the corner, if
you are looking for a good solution, go buy the new Alpha Triplet Deep Freezer
and let your worries dance like #DadiCool away.
What do you think of the Bushra Ansari transformation, comment below.
